FAQs

A Chola is defined as a Latin American woman or girl with Indian blood; a mestiza. Chola identity has a long history that comes from Mexican American and Chicanos living in the Los Angeles and other areas of the Southwest United States. For the most part Chola history, culture, and fashion has been wrongfully misrepresented, appropriated, or just completely ignored by mainstream media and fashion. For this reason Cholas and Cholos have also been stereotyped as gang members, and that stereotype has been used to systematically oppress and criminalize the Mexican American community.

For us Cholas culture is an important part of our history and roots. We were inspired by Cholas growing up, not just because of their amazing style and fashion sense, but also because the Cholas we knew held shit down in home, the workplace, and in the community. They were our symbol of feminism, even if they didn't call themselves a feminist, or even a Chola. As we grew into teenagers, we maybe wouldn't call ourselves Cholas, but it didn't stop the world around us from labeling us as such. Now we reclaim our Chola identity. We believe Chola style and identity has moved into the 21st century, and we want to ensure that our style isn't culturally appropriated, mocked, or stereotyped.

When you buy an All Chola product, you are empowering a Chicana Chola owned business, to be on the forefront of changing the fashion game, uplifting our identity and history. You're not only a part of our brand, you're a part of a movement!