All Chola is a Chicana owned lifestyle brand based out of Albuquerque New Mexico.
Mexican American identity is wrongfully appropriated, misrepresented, or just completely absent from mainstream media and apparel. So we decided to make a brand of our own! All Chola strives to create products that are authentic, unapologetic, and that allow our customers to wear their culture on their sleeve. When you buy an All Chola product, you’re representing and honoring Mexican American community, your preventing cultural appropriation, and you’re not just buying another t-shirt, you're a part of a movement! Are you down to be a part of the movement?
About the All Chola Founders
Michelle is South Valley Chingona, also born and raised in Albuquerque, New Mexico. Michelle formerly worked doing youth engagement, non-profit development, and community organizing for Enlace Comunitario and YDI. An expert in chola culture and fashion historian, Michelle also serves as the Creative Director and brainchild to the designing for our most of our clothes. Michelle is passionate about bringing her heritage to the next generation through fashion and branding.
Emma is a proud Burquena Born and raised in the South Valley of Albuquerque, New Mexico. Before All Chola Emma served as the Co-Executive Director of the Southwest Organizing Project, a consultant for several community based organizations, and founder of the Youth Employment Summer institute. She says wanted to be a part of this brand because her idols are chingona Cholas who held shit down in the the home, workplace, and their communities. Emma is also does the photography for most of the All Chola photos.